Savings, Investments & ISAs

Improve your cashflow planning to have increase your money to invest. See our video below for some ideas:


There are many different types of investment. Below is a list that outlines some of the options that are available on either an individual or corporate basis.

  • Cash deposits
  • National savings
  • Asset backed investments:
    • Shares
    • Gilt edged securities
    • Unit trusts
    • Investment trusts
    • OEIC’s
    • Investment Bonds
  • Enterprise Investment Schemes (EIS)
  • Venture Capital Trusts (VCT)

Please note VCT’s/EIS’s invest in assets that are high risk and can be difficult to sell such as shares in unlisted companies. The value of the investment and the income from it can fall as well as rise and investors may not get back what they originally invested, even taking into account the tax benefits.

We approached CA Financial Services to advise on a wide range of pensions and other investments and the service that we have received from Craig and the rest of the team has been excellent.

– John, Finance Director

Why should I invest?

The reason why people invest is varied. You need to be very clear on your financial goals to decide if you should invest. Specifically, you need to know which of your goals are short-term, and which are long-term.

Short-term goals are things you plan to do within the next five years
Medium-term goals are things you plan to do within the next 5-10 years
Longer-term goals are ones where you’re won’t need the money for ten years or more

For your short-term goals, the rule is to save into cash deposits. The stock market may go up or down in the short term and if you invest for less than five years you might well make a loss.

For longer-term goals, it’s often best to invest because inflation can seriously affect the value of cash savings over the medium and long term. The stock market tends to do better than cash over time. The longer you can leave your money, the more chance you have of making a profit.

For the medium term, cash deposits may sometimes be the best answer, but it depends on how much inflation risk you are willing to take, and whether you need a certain sum on a certain date.

You can adjust the level of risks you take when you invest by spreading your money across different types of investments – called diversifying the risks.



ISAs are often the first port of call for investors. Many people are now also switching their cash ISAs to equity based products, due to the low or negative real returns on cash products and the significant returns in the stock market over the last few years.

Here are some fast facts on ISAs:

  • Interest earned on cash ISA’s is tax free
  • Dividend income from equity ISA’s are currently taxed at a rate of 10%
  • There is no capital gains tax on ISAs
  • Like pensions, ISAs invest in funds
  • The individual ISA allowance for the current tax year (2020/21) is £20,000 per annum
  • With interest rates so low, many investors in cash ISAs are experiencing lower returns than they would like.

Equity ISAs offer greater scope for growth; however the value of the investment can go down as well as up, so there is always a risk that you may not get back as much as you put in.

We’d Love to Help You With Your Investments

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74 West End, Kemsing
Kent, TN15 6QE