We’ve heard it all before – it doesn’t take a rocket scientist to appreciate how the pandemic has prompted a seismic shift in public behaviour, as it’s impacted all our lives. Appreciation of this major shift in the way we live our lives should also translate to our investment choices, making them a prime consideration when evaluating future prospective investment opportunities.

In the mix – socioeconomic trends

For many, especially early on, the pandemic served a slower pace of life, it has also considerably accelerated various socioeconomic trends that have been simmering away under the societal surface for many years. The most obvious example of this being the shift to flexible working practices, suddenly propelled to the fore. The past year has made everyone see that workplace presenteeism isn’t always necessary. Companies in traditional offices were forced to send their employees home to work remotely, and many will continue to work from home long after the pandemic is over. This trend will impact business interaction, travel, commuting, commercial property, and city centres, and spending will move to the suburbs.

The acceleration of digitalisation

Another key trend accentuated by the pandemic has been the intense acceleration of the shift to digitalisation. The massive growth in e-commerce, for instance, has resulted in those businesses with superior online offerings gaining greater competitive advantage. The shift to online shopping has been evident across the age range, as older consumers increasingly turned to e-commerce to avoid leaving home.

Socially responsible investing

The pandemic has reinforced the immediate importance of sustainability and corporate governance issues. Greater focus has been placed on wellbeing and how businesses treat both their employees and suppliers. As a result, governance and sustainability issues have been catapulted up the corporate agenda.

It is important to take professional advice before making any decision relating to your personal finances. Information within this page is based on our current understanding and can be subject to change without notice and the accuracy and completeness of the information cannot be guaranteed. It does not provide individual tailored investment advice and is for guidance only. Some rules may vary in different parts of the UK.

Equity release will reduce the value of your estate and can affect your eligibility for means tested benefits.

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CA Financial Services Ltd are an Independent Financial Adviser based in Sevenoaks, Kent. From our Sevenoaks offices, we offer IFA services throughout Tonbridge, Tunbridge Wells, Dartford, Orpington and across into Sussex and Surret. Please call us on 01732 617 950 to book a free initial appointment.

CA Financial Services offer financial advice, pensions, investments, ISAs, Equity Release and Inheritance Tax Planning for the whole family. We have 14 years’ experience as Financial Advisers based from Sevenoaks and are truly independent, allowing us to give our customers the best financial advice possible.

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